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Scoring Big for Rural Revitalization: The Success Story of 贵州村超

The 贵州村超 (guìzhōu cūnchāo), or Guizhou Village Super League, is a popular grassroots football league in Rongjiang County, Guizhou Province, China. This league, known for its deep integration of local traditions and modern sports, is based on teams representing eight villages in Sanbao Dong Village. It attracts significant attention and participation from various towns and villages. The league is celebrated for its vibrant local culture, including traditional performances and Dong ethnic group songs during halftime. The passionate support and decades-long commitment to football in this region have made this event a significant cultural and social phenomenon in Guizhou​​​​​​​​.

The significance of the 贵州村超, a grassroots football league in Guizhou, lies in its unique blend of local culture and sports enthusiasm. This league is more than just a football competition; it’s a cultural event that brings together the community, celebrates local traditions, and fosters a strong sense of identity and unity among the villagers. Its success demonstrates how sports can be a powerful tool for community engagement and cultural preservation, especially in rural areas. The league’s popularity and the festive atmosphere it creates have also put Rongjiang County on the map, attracting attention and visitors, which contributes to the local economy and social cohesion.

Tourism

Tourism plays a significant role in the 贵州村超, or Guizhou Village Super League. The event has become a catalyst for local economic development, particularly in promoting rural tourism. Local initiatives include developing homestays and showcasing regional specialties like black pigs, local grains, wild honey, and mushrooms, enhancing the unique “village flavor” of the area. Furthermore, leveraging the league’s popularity, Rongjiang County is focusing on boosting industries such as dining, accommodation, and tourism. The event has also stimulated the night economy, with local stalls and markets around the sports venue, offering various services and products to spectators. These efforts aim to create a vibrant local economy and improve the livelihood of the residents​

​​Rongjiang County

榕江县(róngjiāng xiàn), located in the Qiandongnan Miao and Dong Autonomous Prefecture of Guizhou, China, is renowned for its rich ethnic culture and history. It’s a central area for numerous ethnic groups, notably the Dong and Miao. Key attractions include the unique Temple of Miao King, the only one of its kind, and the world’s highest drum-tower in Sanbao Dong Village. Zaidang Dong Village in Rongjiang is famous as the birthplace of the Grand Dong Songs, a celebrated folk performance. The area’s primitive ethnic villages, like Dali Dong Village and Baibei Miao Village, offer glimpses into traditional lifestyles and are celebrated for their cultural significance and unique traditions such as the Hundred-bird Costume of the Miao people​​​​.

Celebrity Influence

The 贵州村超 has attracted significant attention, including from prominent figures in the football world and beyond. Notably, European Ballon d’Or winner Michael Owen and well-known football commentators Huang Jianxiang and He Wei have recorded videos in support of the event. Additionally, the event has been graced by the presence of famous football commentator Han Qiaosheng, who provided live commentary at the venue, adding to the league’s excitement and popularity​​​​​​​​.

Han Qiaosheng is a renowned Chinese sports TV commentator. He started his career as a sports commentator with the Beijing People’s Broadcasting Station in 1978 and later joined CCTV in 1984 as a sports broadcaster and host. Han Qiaosheng has covered numerous significant sports events, including the FIFA World Cup and the Olympics. His extensive experience and expertise in sports commentary have made him a respected figure in the field​​​​​​.

Significance For Chinese Learners

Learners of Chinese should be interested in 贵州村超 because it offers a unique cultural insight into rural China, especially in the Guizhou region. This football league isn’t just about sports; it’s a vibrant showcase of local customs, ethnic diversity, and community spirit. Engaging with this phenomenon can provide learners with a deeper understanding of China’s diverse cultural landscape, which extends far beyond the urban centers often highlighted in language studies. Additionally, the local dialects, customs, and practices surrounding 贵州村超 can enrich one’s understanding of the Chinese language and its regional variations, making the learning experience more comprehensive and authentic.

Future Of 贵州村超

There are strong indications that the 贵州村超, or Guizhou Village Super League, will continue in the future. The local government of Rongjiang County has expressed plans to expand and strengthen the “村超” brand, aiming to make it a sustainable event that contributes significantly to the local economy and society​​.

The league has already become an established fixture in the community, with Rongjiang residents designating Saturdays as “Super Saturday Rural Football Night.” This shows a local commitment to continuing and celebrating the league​​.

Moreover, a new round of soccer matches has already started, featuring over 270 teams from different cities and counties across China. This initiative indicates an ongoing effort to maintain and grow the league’s popularity and reach​​. Additionally, an agreement has been signed with the English Premier League (EPL) for strategic cooperation, which includes training courses and support for local sports development, further bolstering the prospects of the league’s continuity and growth​​​​.

Given these developments, it’s clear that there is a dedicated effort to ensure the 贵州村超 not only continues but also evolves into a more prominent and influential sporting event in the region.

External Videos

A general overview of the Guizhou Rural Soccer Super League, showcasing the integration of traditional cultural performances, food and beverages, arts, and crafts of the Miao and Dong minorities​​.
Highlights of the Guizhou Village Football Association, featuring exciting moments from the games​
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A special feature on 贵州村超 welcoming a Tibetan football team, illustrating the diversity and inclusiveness of the league​
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